About Us
Who We Are
The Balance makes personal finance easy to understand. It is home to experts who provide clear, practical advice on managing your money. Every day, we publish news, how-to guides, and product reviews to help you make sense of every aspect of your financial life.
Whether you’re looking to invest, buy a home, save for retirement, or achieve another financial goal, The Balance’s 20-year-strong library of more than 10,000 pieces of content will answer your questions with straightforward personal financial advice. Our more than 50 expert writers have extensive qualifications and expertise in their topics, including MBAs, PhDs, CFPs, other advanced degrees and professional certifications.
Editorial Guidelines
At The Balance, we take great pride in the quality of our content. Our writers create original, accurate, engaging content that is free of ethical concerns or conflicts. We also uphold the principles of the People Inc. Content Integrity Promise. If you ever come across an article that you think needs to be improved, please reach out by emailing contact@jplqyw.com.
Fact Checking
Our writers and editors investigate claims and verify all information gathered for all articles. We consult relevant, diverse, qualified sources to ensure we’re providing proper context and background to the reader.
All of our news and information is thoroughly reviewed by a staff editor and fact checked by staff or a member of our experienced fact-checking team. They rigorously evaluate articles for accuracy, relevance, and timeliness.
If you have noticed an issue you would like to bring to our attention, please let us know by emailing corrections@thebalance.com.
Corrections Policy
The Balance is committed to telling readers whenever a factual error has been made, regardless of the magnitude of the error, how it was made or who it was made by. We will correct the information as quickly as possible and alert readers with a transparent statement clearly labeled as a correction.
Sourcing
The Balance requires writers to use primary sources to support their work. These include white papers, government data and organizations, original reporting, professional and academic institutions and studies, and interviews with industry experts.
We strongly discourage use of anonymous or unnamed sourcing... A cornerstone of our reporting and sourcing is to consider often overlooked perspectives from BIPOC, LGBTQ+, and women.
Product Recommendations
Our product reviews are independent and based on research and product testing. Learn more about our review process
here
.Independence & Impartiality
The Balance is committed to independent, impartial, fair journalism. Our editorial content is not influenced by our advertisers.
No Individual Investment Advice
The Balance does not provide individual or customized legal, tax, accounting, or investment services. Since each individual's situation is unique, a qualified professional should be consulted before making financial decisions.
Originality
The Balance provides original, useful, and unbiased content. All information must be verified, properly attributed, and may not infringe the copyright...
- Society of Professional Journalists Ethics Code
- Copyright Law of the United States
- FTC Guidelines on Disclosures
- Fair Use
Diversity & Inclusion
The Balance is committed to answering your money questions... Our
pledge to improve diversity & inclusion
outlines actions we will take to fulfill our commitment to all of our readers.About People Inc.
People Inc. is the largest digital and print publisher in America... People Inc.'s over 50 iconic brands include PEOPLE, Better Homes & Gardens, Verywell, FOOD & WINE, The Spruce, Allrecipes, Byrdie, REAL SIMPLE, Southern Living, and more.
Meet Our Senior Management Team
Learn more about the team behind People Inc. here.
Contact Us
Whether you have a comment or suggestion to share, we look forward to hearing from you. Feel free to reach out by emailing contact@jplqyw.com.
Locations
The Balance headquarters are located at 225 Liberty Street, New York, NY 12081